Busy life schedule is influencing consumers to shift their dietary preferences towards ready-to-eat food products. Hence, frozen foods have become an important part of modern diet. Freezing or refrigeration allows consumers to have access to foods which were either unavailable or available only during particular season. Also, freezing helps the consumers to preserve their food products for future use. Availability of wide range of frozen food products in different food categories is a major factor driving the global frozen food market. Other driving factors are changing customer purchasing pattern and increasing urban population. Additionally, increasing number of working women is driving the global frozen food market. Majority of working women in the western countries don’t cook food at home. According to U.S. Department of Labor in 2013, there were 127.1 million working women in the U.S. which is expected to reach 202.0 million by 2022. Europe has the largest market share for frozen food, followed by North America and Asia Pacific. In Asia Pacific, economic developments paired with increasing urbanization and disposable income are some factors driving the frozen food market in the Asia-Pacific region. Owing to these factors, Asia Pacific is expected to witness highest growth in the forecasted period.
Demanding work culture in cities mostly results in increased work time, which makes it difficult for consumers to spend time cooking food at home. Hectic lifestyles have forced consumers to opt for ready-to-eat meals or other ready-to-eat food items. Frozen food helps customers enjoy tasty food, with less time taken for its preparation and consumption. Due to hectic lifestyles, consumers have limited time to prepare a proper meal. Frozen food saves the time spent cooking. Moreover, food once cooked can be kept for future use. Additionally, frozen food gives consumers the opportunity to enjoy any seasonal fruit, vegetable or any regional dish throughout the year. Fruits and vegetables are plucked, frozen, and transported across the globe. Scottish raspberries, harvested late May to late September, and English strawberries, harvested late December to late July, are some such fruits that are available throughout the year.
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