Toilet care products are used in cleaning of toilet in home, hotels and commercial buildings. Various toilet care products are toilet care powder, toilet care gel, toilet care freshener, toilet care liquid, toilet care bar, toilet care foam, toilet cleaning brush, toilet paper, toilet wipes, in-cistern devices, ITBs and toilet cleaning system. Due to the nature of toilet care products, which combat germs and bacteria, sales of toilet care products is strongly driven by the consumer preference for disposable and hassle-free products. This trend is also supported by housewives who wanted to shorten their cleaning time, so that they had more free time to do other things.
Growing consumer awareness towards cleanness results in to switching from traditional abrasives including phenyls and acids to branded toilet care products in mainly rural areas. Sales including toilet liquids, continued to receive a boost due to the growing awareness promoted by promotional campaigns such as Harpic challenge. Rising investment over various advertisements of toilet products and various promotional events boost the consumer awareness especially in rural area, further helps in penetration of toilet care products. This helps in market growth of global toilet care products.
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